Here's what we've been up to.
Project:
"SUEZ / Veolia Merger and Renaming"
Television & Digital Videos
Client
Problem:
As the world's largest water service company acquired the world's second largest, Veolia North America needed to introduce an unknown brand name and new company across the United States and make customers comfortable and trust this new provider of a critical resource...water.
Opportunity:
Create a compelling series of television commercials centered around Veolia's commitment to sustainability, technology, new markets, and new jobs. Additionally, we created a strategy aimed at effectively communicating the company's name change while simultaneously raising awareness among valued customers.
Project:
Television Commercials
Client
Challenge:
Tony Chachere's Creole Seasoning, a staple of Southern cuisine since 1972, needed to establish itself as a brand that embodies the spirit of Creole culture. But to do so, the company needed to find a way to communicate this message to a national audience, many of whom may be unfamiliar with Creole culture.
Agency
Opportunity:
Create a series of TV Spots that are authentic to the Creole Culture. At first, they seemed to think we were novices in all things "Creole" (being a production company from New England!), but we were up for the challenge. Leveraging our New Orleans connections and creative team we cooked up a series of TV spots that captured the essence of Creole culture.
Project:
"New Hampshire Brand Launch"
Television & Digital
Client
Problem:
New Hampshire only offered a few options for health insurance carriers. Families and businesses were looking for more competition in health insurance options.
Agency
Opportunity:
Implement a successful brand launch to the New Hampshire consumer market. It was an opportunity to differentiate Tufts from other insurance providers in the state.
Project:
"Tea Proudly"
Television & Digital
Client
Problem:
Bigelow Tea needed a targeted
advertising method to reach a niche market of tea drinkers.
Opportunity:
That market was green tea for men, at the time an underserved market. We implemented
celebrity television spots geo-targeted to popular men’s programs. Bigelow Tea is now the #1 selling tea in America.
